Preparation

How do I reinforce my message with a well-structured presentation?

The structure of your presentation refers to the order in which you present your content and make your argument. Be strategic about structuring your presentation to make it more persuasive and easier to follow.

What does a structure do for my presentation?

It pays off to invest a little time into identifying the right structure for your presentation:

A solid structure helps you create focus for your own ideas.
A clear structure makes your presentation easier to follow.
The right structure strengthens your argument.

The best time to try different structures is when you have thought about your audience, determined your goals and collected your content ideas. Then you can  play around with different content structures to see which you like most in terms of flow, efficiency and persuasiveness.

Magic numbers

It seems to work quite well if you can divide your presentation in three main parts, since this makes for a manageable amount of items in your preview. Five and seven are also common.

  • Openly communicate the structure of your presentation

    You can help your audience navigate your presentation by announcing your structure early on the presentation and then updating them along the way on the progress you have made.

Some of the most common presentation structures

Problem – Solution
You first describe an existing problem and then go on to describe your solution.
Chronological
You describe a sequence of events in the order they actually occurred or ought to occur.
Situation – Complication – Resolution
You describe a starting point, followed by a complication and then its resolution.
Locations
You describe a concept based on its spacial relation of its parts.
Cause – Effect
You describe what and how something happens and how this precipitates in reality.
Issues – Actions
You list a number of possible solutions to a problem with its respective advantages and disadvantages.
Compare – Contrast
You list a number of dimensions on which to compare and contrast two or more solutions.
Advantage – Disadvantage
You list a number of possible solutions to a problem with its respective advantages and disadvantages.

In short

By sticking to a clear structure, your message becomes easier to absorb.

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